Omoniyi Ibietan, Secretary General of APRA

The African Public Relations Association (APRA) on Thursday signed a Memorandum of Understanding (MoU) with the Namibian Press Agency (NAMPA).

The MOU is a follow-up to an earlier invitation by NAMPA to APRA to co-host the 2026 Effective Communicators Conference (ECC), scheduled to take place on 14-17 July, at The Dome, in Namibia’s adventure capital and coastal resort city of Swakopmund.

Focusing on “Communication Reconsidered: A Driving Force for Constant Progress,” the ECC is co-organised by the Ministry of Information and Communication Technology (MICT) of Namibia under the leadership of the Minister, Emma Theofelus who in Windhoek had earlier performed a public unveiling of the events leading to the conference after the signing of the MoU between NAMPA and APRA.

The ECC rallies Africa’s liveliest and informed minds, as well as global partners in public relations, marketing, government communications, journalism, and digital media, to rethink how the region tells its stories to shape the future and the prosperity of the continent.