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Braun Strowman has a huge appetite for life.

Speaking with “The Monster Among Men” in a Greenwich Village coffee shop ahead of his Everything on the Menu season-two launch party, a few things are immediately obvious. First, Adam Scherr (“WWE Icon” Strowman’s real name) is every bit as big as he’s billed, and second, he loves this food thing maybe even more than wrestling. You don’t get to 6’8″ and nearly 400 lb. (Scherr’s biggest) without doing a fair bit of eating.

But to talk with the TV veterans around the USA Network series is to learn that Scherr is a legit foodie with a serious palate (or at least, as he humbly puts it, “a huge tongue”). Scherr just requires a lot more foodie than most.

The latest and physically largest WWE-to-mainstream-media crossover star now has his Hollywood look together, complete with an earring that dangles low enough for even normal-sized people to see (Scherr’s beard hangs even lower). But Scherr is not just on-camera talent these days, he’s also putting in the work behind it. As The Hollywood Reporter first reported in March, Scherr and his business manager/best friend Nick Antonicelli have launched production banner Meat Castle Media in partnership with Beachfront Bargain Hunt studio Magilla Entertainment. (“Meat Castle” is one of Strowman’s nicknames — the man is a fortress of protein. As was his softball superstar dad — check out these Rick “The Crusher” Scherr highlights.)