JEDDAH: The Azka Farmers Market has returned for a three-day summer edition at Hayy Jameel, bringing together farmers, producers and visitors from across Saudi Arabia in a celebration of seasonal produce, sustainability and community exchange.
Held under Art Jameel’s community programs as part of the Hayy Markets initiative, this edition highlights a vibrant selection of summer fruits sourced from farms across the Kingdom, including melons, plums, apples, bananas, peaches, apricots, figs, papaya and a variety of berries.
Alongside fresh produce, the market also offers an expanded program of children’s activities, workshops, film screenings, talks and immersive experiences designed for families and visitors of all ages.
Ahmad Zaki Kamel, founder of Azka Foods and Azkabasket.com, said the market reflects a deeper shift in consumer awareness and behaviour over the past several years.
“There has been a real shift over the last 6 years, consumers are no longer just asking what they are eating, but where it came from and who grew it,” he said.
