For some, Pride Month is all about LGBTQIA+ rights, celebration, and acceptance.

This year, however, it has become associated with a major lawsuit involving a multimillion-dollar clothing company.

The American clothing brand Patagonia has filed a lawsuit for trademark infringement against the 33-year-old drag queen, environmental activist and advocate for social causes Pattie Gonia.

“The last thing we wanted was a legal fight”

In a legal complaint filed on 21 January 2026, Patagonia requested a jury trial over alleged trademark infringement and "irreparable harm" allegedly caused to the company by Pattie Gonia.