In the wake of the March bankruptcy filing of iPic Theaters, Blue Fox Entertainment has acquired two iPic luxury theater locations in Los Angeles’ Westwood Village and New York and will rebrand them as The Cinemas.
The locations will no longer operate with in-theater dining, but instead will focus on premium concessions featuring “elevated food and beverage offerings,” the company said, emphasizing that the .transition away from in-theater dining is “designed to enhance the cinematic experience by reducing service-related noise, light and other distractions.”
The theaters, as well as the Tuck Room restaurant and cocktail lounge, will remain open and operational throughout the rebranding process, according to Blue Fox.
“Expanding into theatrical exhibition represents a major evolution for our company and further strengthens our position as a fully integrated entertainment group,” said Blue Fox Entertainment Group founder James Huntsman. “These locations are among the most recognized premium cinema destinations in the country, and we look forward to building on their strong reputation while creating elevated moviegoing experiences for audiences.”
The iPic theaters in Pasadena and other locations were not part of the Blue Fox acquisition.
