An article from

Dive Brief

Maintaining on-time delivery promises will keep shoppers coming back, but fast shipping still has a role to play, retail leaders said at Home Delivery World 2026.

Published June 5, 2026

The Macy’s logo is displayed at a Macy’s store on May 26, 2022, in Los Angeles. Unreliable delivery promises can result in losing customers, a Macy's executive said at Home Delivery World 2026.