There’s a moment early in a founder’s life where the difference between moving forward and giving up often comes down to whether someone who’s done it before picks up the phone.
In Estonia, that phone call is at the heart of what is known as the relay mindset – a culture in which successful founders pass their experience, connections and capital down to the next wave of builders.
“I can say I’m a proud product of the relay mindset,” Tiffany Tuisk, co-founder of Gen Z Founders Estonia and partner at Wave Ventures, says while speaking on a panel titled ‘Relay Mindset: What London Can Learn From The Estonian Scene’ during SXSW earlier this week.
The 25-year-old Estonian founder was describing the people who shaped her journey, including those who have invested “not only their capital but also their time and access” into her own path from the start.
Now, she’s operating on the other side of the loop, running a €10 million fund alongside a team of other 25-year-olds, backed entirely by unicorn founders from the Nordics.
