Nvidia CEO Jensen Huang, far right, SK Chairman Chey Tae-won, second from right, Naver founder Lee Hae-jin, far left, and LG Chairman Koo Kwang-mo toast at a dinner of grilled pork and soju at the restaurant Hyeongnim, Jeoyo in Seoul's Mapo District on June 5. Hyeongnim, Jeoyo means "Hey brother, it's me."[YONHAP]

Dipping green chili peppers into

ssamjang — a thick, spicy-sweet paste — and piling grilled pork, scallions and kimchi onto a perilla leaf before wrapping it into a hefty bite is a familiar ritual at boozy Korean dinners, especially among middle-aged men, or

ajeossi.

At the heart of the closely followed dinner in Seoul's youthful Hongik University neighborhood was Nvidia CEO Jensen Huang, alongside his companions SK Chairman Chey Tae-won, LG Chairman Koo Kwang-mo and Naver founder Lee Hae-jin.