Eli Manning focused on the field during his playing career, forwarding investment opportunities to his management and advisors while he won two Super Bowls across 16 seasons with the Giants.
In retirement, that strategy has shifted.
When Manning retired in 2020, he reached out to several different groups he had invested alongside in the past and sat in on calls about potential investments. He was intrigued by a program Brand Velocity Group has called “share the gains,” under which the private-equity firm provides 10% of the carried interest it gets when exiting a portfolio company to employees of that business (carried interest is the cut of the profits a firm takes after an investment is sold for a gain).
“It was very much, ‘Hey, we’re all in this together,’” Manning tells Front Office Sports. “The idea is if everyone does their job, everyone benefits. I appreciated that approach.”
He became a partner in 2022. “They were interested in getting a little more into the sports world,” Manning says. “Not team ownership necessarily, but the adjacencies around sports.”
