Dermocosmetics brand CeraVe took its content creation competition to the next level – the global stage – in an event in Los Angeles that ran June 3 and 4.
One-hundred-and-eleven creators from 22 countries gathered and competed with their content meant to educate and entertain consumers on healthy skin habits, especially as related to the L’Oréal-owned brand’s new Invisible sun care line.
“CerAwards is a unique event that is helping CeraVe reinvent the way we do influence in the beauty world,” Vincent Chauvière said in his first interview since becoming the brand’s new global brand president in March.
CerAwards was initially launched in Spain in 2023. The competition has run annually since to recognize outstanding skin care content developed by creators, dermatologists and other healthcare professionals. For this year’s session, more than 5,000 submissions were received in local markets.
CeraVe, which aims to democratize dermatology globally, is the most recommended brand by dermatologists in the U.S. and in the top three worldwide, where it is recommended by approximately 90,000 dermatologists. It has more than 15 million followers on social media, where there are billions of videos devoted to the brand.
