Superdrug removes Ahava after company linked to Israeli settlement in occupied West Bank
DUBAI: Superdrug has removed Israeli skincare brand Ahava from its online marketplace after being shown images allegedly linking the company to activities at an Israeli settlement in the occupied West Bank, according to a report by Sky News.
The UK’s second-largest beauty and health retailer confirmed that it had blocked future listings of the brand after researchers from the American Friends Service Committee, a Quaker organization, shared photographs reportedly taken at a site in the Israeli settlement of Mitzpe Shalem.
Ahava denied owning or operating a production facility at the settlement site. The company said that by 2022, “all production activities were consolidated within internationally recognised Israeli territory.”
It added that the site is owned by a kibbutz and that all muds, salts and botanicals used in its products “are and have always been collected from undisputed Israeli territory.”
