Nvidia’s chief executive arrived for a four-day visit pitching robotics and physical AI, and looking past the memory chips that already bind the company to Korea.
Jensen Huang made the pitch before he had left the airport. Arriving at Gimpo for a four-day visit to Seoul, the Nvidia chief executive told reporters that “robotics is going to be the next major sector here in Korea,” framing the country’s manufacturing depth as the reason it is well placed to lead in AI-driven automation.
The line set the theme for a trip designed to push Nvidia’s relationship with Korea past the memory chips it already depends on.
The visit was as much performance as business. Huang’s schedule mixed executive meetings with a television talk-show slot and baseball appearances, a charm offensive in a country that supplies the high-bandwidth memory Nvidia’s accelerators cannot ship without.
The substance underneath the spectacle was a list of areas where Nvidia wants deeper Korean ties: high-bandwidth memory, AI data centres, autonomous driving, robotics, and physical AI.The 💜 of EU techThe latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
