Anita Lal keeps circling back to the serenity of the mountains, all the calm and in her case, inspiration, it has to offer. The founder and creative director of luxury design house Good Earth, Anita recalls how she escaped to her home in the hills for a brief while nearly thirty years ago, after experiencing a severe skin reaction. “I used some skincare that I chanced upon, which compromised my skin barrier. Nothing seemed to suit my burning skin until I found pure rose water, and local mountain oils; wild peach, apricot and rosehip,” she says. This personal experience, and chancing upon Pratima Raichur’s book Absolute Beauty got her thinking. And now, thirty years after Good Earth launched in 1996 comes Iti, the brand’s new skincare line. “My journey with making skincare started as Amritam with Good Earth, where I was dabbling with bath and body products. The rose facial mist is still very popular, as are the bath oils. And my daughter Simran started Paro in 2018 as well, a brand that was rooted in vedas and spiritual thought,” she says, of her tryst with skincare. Passion projectAnita however calls Iti, which means ‘as it is’ in Sanskrit, her most personal, creative endeavour yet. Launched with 18 products which includes lotions, serum gels, mists, and cleansers, the brand combines Himalayan botanicals and scientific research. “I took nearly six years to study, learn and experiment. I see Iti as a passion project; one that offers what I consider is the safest, finest and most effective skincare for people from their teenage to old age,” she says.