Thinking is a function of brain. Design Thinking principles help organizations, shift orbits and migrate to future leadership position. It’s a synchronized thinking of left brain with right brain, enabling the ‘WHOLE brain approach’.
The three dimensional model of design thinking is ‘Comprehending the Universe, Nurturing Organizations, & Ocean thinking.’
1. Comprehending the universe: Customer has always been at the focal point and business around it. The ‘Digital’ has created attractive spider-net around business with huge promises & unthinkable alternatives for raising the customer expectations. Needs are getting created day-by-day. Its time, organizations comprehend this universe with customer at the core & products-services around it. Those organizations, who balance the needs through their business models, are moving up to become market leaders
To discover the unspoken needs of the customers, one needs to use the ‘A-B-C-D framework of KNOWN and UNKNOWN’
A. The Arena gives visibility to understand the customer and service provider well. These understandings need to be formalized in order to get objective clarity and promoting sustainability. Formalise the truth is a rule.
