Reddit shares are powering higher. What’s fueling RDDT momentum?

What's Driving Reddit’s New App-Advertising Tools?Reddit recently launched a new suite of app-advertising tools designed to automate campaign management and drive better CPA performance. The rollout features Max campaigns for app ads, the transition of App Event Optimization to general availability, and the early beta launch of Dual Attribution.This update comes as app advertisers rapidly expand their footprint on the platform. Over the past year, Reddit has seen a 129% surge in app installs, with third-party research highlighting that Reddit-sourced users consistently demonstrate higher engagement and overall value.Reddit Stock: Key Technical Levels To WatchFrom a trend perspective, Reddit is in a "repair" phase: the stock is trading 10.8% above its 20-day SMA ($158.91) and 15.4% above its 50-day SMA ($152.62), but it remains 7.5% below its 200-day SMA ($190.40). That mix fits the bigger-picture overhang from the death cross in March (50-day SMA below the 200-day SMA), even as the 20-day SMA sitting above the 50-day SMA keeps the near-term tone constructive.Momentum looks like it's improving, with MACD above its signal line and the histogram positive—often a sign that downside pressure is easing and buyers are starting to regain control. In plain English, MACD compares short-term vs. longer-term momentum, and being above the signal line suggests the latest push is strengthening rather than fading.