Over the past few months, Wendy’s, Takis and Hidden Valley Ranch have created food-tasting roles.RetailMeNot has jumped on the trend – but with a focus on fashion taste – with its own nationwide hunt for a chief capri officer. The chosen candidate will receive a $5,000 shopping stipend to style and shop the trend. Additionally, the chief capri officer will create user-generated content featuring capri styling and have the opportunity to be featured across RetailMeNot’s social channels.The shopper will also create fashion-inspiration social media content for their personal social media accounts, according to a brand statement.“We haven't done anything like this,” Magali Darling, chief commercial officer of RetailMeNot owner Ziff Davis Shopping, said. “I’m really excited for the capri trend in general. It’s a fashion trend that’s a net new item – not just a low-rise jean to add to your closet.”Capris – women’s pants that are longer than shorts but shorter than full-length trousers – are on the rise with the resurgence of Y2K fashion, and 28% of millennial women are planning to purchase capris this summer, according to RetailMeNot survey data.Roughly 50% of Millennial women also believe capris are more appropriate than shorts for brunch or casual dining, according to the survey.“Anyone can wear a capri, but not everyone knows how to style it,” Darling explained.Details on how to apply for RetailMeNot’s chief capri officer position are yet to be announced.The chief capri officer search will be advertised in RetailMeNot’s first summer issue, which includes savings and promo codes for brands including Macy’s, Ray-Ban and Kendra Scott. The issue will run from June 4-8, according to a company statement.'It's not just about the one item, it's about how you can wear this item and make it accessible to various people with different body types and price points,” Darling said. “We’re looking for a strong point of view. Users are inundated with so much content today that a strong point of view is essential to make people stop scrolling and pay attention.”RetailMeNot tapped Alison Brod Marketing + Communications to lead its chief capri officer campaign.Hiring brand-specific shopping and tasting officers has been an emerging marketing trend this year. In March, Wendy’s sought out a chief tasting officer to sample items from the chain’s test kitchen and work with the Wendy’s social media team for $100,000. Also in March, Hidden Valley Ranch searched for “ranch-bassadors” to pair ranch with regional dishes across the U.K. and Europe; and last June, Zesty Paws gifted a pup’s family $25,000 worth of toys, treats and rewards for the canine to join its C-suite.“Rather than focusing on sweepstakes, where there’s a winner and you're done, it’s about getting our consumers to engage with us,” Darling explained. “Not only are you getting a $5,000 shopping spree, you’re participating with the trend.”RetailMeNot launched in 2006 and was acquired by Ziff Davis in 2020 for $420 million. This story first appeared on PRWeek U.S.