Catch up on global daily news
Compelling long reads
Future-gazing analysis, predictions and speculation
Tune into captivating conversations
Watch engaging short films
Toys and media brands are increasingly joining forces
Catch up on global daily news
Compelling long reads
Future-gazing analysis, predictions and speculation
Tune into captivating conversations
Watch engaging short films

Human relations are a useful way to think about brands

The technology presents dazzling opportunities—and ominous risks

Pop Mart, maker of the wildly popular toys, wants to be China’s Disney

Demand for trading cards, sports memorabilia and other collectibles is huge

That means targeting mechanisms engineered to rewire the brain’s reward system, writes Marie Potel-Saville

Try your luck as a museum curator, detective or samurai