The companies are withholding pricing for their latest flagship gimbal cameras as their product rivalry intensifies
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Chinese consumer electronics manufacturers SZ DJI Technology Co. Ltd. and Shenzhen Arashi Vision Co. Ltd., better known as Insta360, have entered a pricing standoff over their latest flagship gimbal cameras, withholding pricing details as they jostle for market share ahead of the midyear “618” shopping festival.
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The Chinese company’s product, to be unveiled in August, is set to be the first ‘360 drone’ for consumers.
The new camera pairs creator-focused features with a lower price, a move that could pressure margins.
Insta360 and GoPro are getting some competition.
This marks DJI’s major push into the broader photography market, where it competes against vendors like Insta360.
