Madeleine CrutchleyMultimedia Journalist for Viva and Lifestyle·NZ Herald·4 Jun, 2026 05:00 AM4 mins to read‌Elijah Timmins-Scanlon (left) and the image from a Huffer advert he claims is AI-generated.Elijah Timmins-Scanlon (left) and the image from a Huffer advert he claims is AI-generated.A model who previously worked for Huffer claims the New Zealand-owned fashion label has used AI to generate new campaign images of models.

Elijah Timmins-Scanlon, a model with agency Red Eleven, uploaded a video to Instagram with his claims. He alleges Huffer is generating models with AI, using the