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Apple is kicking off a new advertising campaign today, highlighting its Safari browser. In particular, the campaign focuses on Safari’s privacy-focused features and how it “keeps data trackers off your back.”
You can watch Apple’s new Safari privacy film below. In addition to the video, Apple will also run billboards across cities and digital ads touting Safari’s privacy features.
The video puts a humorous spin on how data trackers can snoop on your web browsing, akin to people looking over your shoulder as you surf the web. “Safari. A browser that’s actually private,” Apple concludes.
Safari offers a number of built-in privacy features designed to help users protect themselves. For example, Intelligent Tracking Prevention uses on-device machine learning to stop trackers while allowing websites to function normally.
