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Around the world, it’s estimated that more than one billion single-use plastic bottles are used every day. That’s about 600 billion per year. These numbers are staggering, so Hydro Flask and Universal Music Group (UMG) are joining forces to reduce plastic water bottles used within music spaces.
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UMG announced a new partnership with Hydro Flask to integrate hydration stations and reusable drinkware throughout the music company’s global network of studios, songwriting sessions and events in an effort to curb single-use waste. By supporting this network, Hydro Flask becomes part of the moments where ideas are exchanged and songs are developed, reinforcing its role in supporting music spaces. The partnership officially launched at Abbey Road’s Studio Two in London, with a special performance from Sekou on June 1.
