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A trader at Jubilee Market in the Kisumu central business district. [Rodgers Otiso, Standard]

Kenya’s financial sector is demonstrating resilience despite ongoing global economic uncertainty, with steady recovery trends driven by digital innovation, regulatory reforms, and increased financial inclusion across both urban and rural populations.

Mobile money platforms continue to dominate transactions, reshaping how individuals and small businesses access financial services.

At the same time, commercial banks are expanding digital lending products, while fintech startups are pushing competition through faster, data-driven credit solutions.