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Competition in the electric heat pump field is heating up, with California-based Quilt among the startups jockeying for a share of the US market. Now another newcomer, Jetson Home, is aiming to take a slice for itself with a focus on direct-to-consumer sales and markets where utility-based incentives help take a bite out of up-front costs.

Jetson Home crossed the CleanTechnica radar last year and the company has just announced its entry into into the ripe California market, providing itself with a fresh opportunity to share the money-saving advantages of its heat pump business model. In a press release dated June 2, the company asserts that its direct sales system reduces the total cost of a heat pump installation by 30-50%, though they don’t specify compared to what.

The company gets into more specifics when it discusses rebates available through local utilities in California (break added for readability):

“In Sacramento, for example, homeowners may qualify for up to $3,000 through SMUD [the Sacramento Municipal Utility District]; customers in the City of Roseville may qualify for up to $2,500 through Roseville Electric for gas-to-electric heat pump upgrades.