I was looking at a pull request last Monday. The marketing team had just rolled out a massive rebrand. We swapped our primary typeface from Inter to a custom geometric sans. The design team updated the core Figma variables. They ran their export script. The pull request had 142 changed files.

I opened the JSON token dictionary. Every single typography token had been updated. That sounds correct at first. But then I looked closer at the diff.

"heading-1": {

"$type": "typography",

"$value": {