The program will support young people from underrepresented communities across east London.

Benny Andersson and Anni-Frid Lyngstad of ABBA at ABBA Voyage, London, June 3 2026.

Courtesy Abba Voyage

ABBA Voyage is giving the next generation a backstage pass to live music. The team behind the virtual concert experience announced on Wednesday (June 3) a new education program at east London’s custom-built ABBA Arena, aimed at helping young people pursue careers in music and the creative industries.

To mark the launch, ABBA members Benny Andersson and Anni-Frid Lyngstad made a rare public appearance at ABBA Arena, situated in the Queen Elizabeth Olympic Park, joining nearly 3,000 children for a one-off event that included a Q&A hosted by broadcaster Vernon Kay.