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Shop the Shark Luxe Home collection
Shark just realized something that other vacuum brands haven't really realized before: Vacuums are allowed to be a color other than black or white.Announced June 3, the Shark Home Luxe collection features the top Shark robot vacuum and the top Shark cordless vacuum in four chic earth tones. "As robot vacuums and cordless systems become a more visible part of everyday living, consumers are increasingly looking for products that feel more cohesive with their spaces instead of something they want to hide away," the press release stated.I couldn't feel more seen. I can't remember the last time I reviewed a robot vacuum or cordless vacuum and didn't consider their curb appeal. Living in an apartment with limited floor space, any big, fancy self-emptying vacuum has to be set up in the main living space where it'll be seen every day.
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The decision to shift to fun colors seems like a simple one, but I learned during a briefing that the Luxe collection's design process was actually quite complex. Shark's design team was inspired by elements of nature that are already reflected in our homes through furniture, floors, and walls. The greens aren't just green, they're "sagewood" or "evergreen." Brown and tan? More like "espresso" and "oatstone." Whether your decor style is modern, rustic, boho, or some eclectic mix that only you can accurately describe, the Luxe Home collection has a color you'll vibe with.
