Enterprises are looking to get the job done, not for a specific brand of AI.
June 2, 2026
On the surface, it looks as if Anthropic, OpenAI and Google -- three leading enterprise frontier AI model vendors -- are in a capability horse race. The harder problem for businesses isn't picking an AI winner but ensuring they can move to another AI model as features, pricing and contracts change.
This is shifting attention to orchestration layers that provide controls and linkages to business systems. Businesses also don't want to get vendor lock-in, IT's eternal problem.
The AI vendors are acknowledging the orchestration problem, but also potentially compounding it. In February, OpenAI rolled out Frontier AI, a platform for managing agents across business systems. Meanwhile, for example, ServiceNow has its AI Control Tower, its own agent orchestration layer. This adds complexity to enterprise decision-making but also illustrates how attention is shifting from model capabilities to architecture.
