Meta is testing a new Series feature on Instagram and Facebook, enabling creators to group videos into episodes, fostering longer viewing sessions and repeat audience engagement.
Meta is testing Series for Reels, grouping episodic content into organized collections via profile tabs to boost long-term engagement. The move mirrors TikTok's paywall model and signals a strategic pivot from isolated views toward structured retention.
The feature is currently in testing stage
Jun 03, 2026
05:58 pm
What's the storyMeta is testing a new feature called "Series" for Reels on Instagram and Facebook. The move is aimed at helping creators organize episodic content and making it easier for users to follow ongoing video stories.
The company confirmed to TechCrunch that select creators can now group both new and existing Reels into a single series.
Meta tests ‘Series’ for episodic Reels on Instagram and Facebook | TechCrunch
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