Jon Mandel, who set off a firestorm in 2016 with a presentation about alleged agency kickbacks, has beef with principal media trading.
The 'most hated man in advertising' is back with a new warning for CMOs
By Lara O'Reilly
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Author of the CMO Insider newsletter
How CMOs can become CEOs—advice for those seeking the top C-suite job
How CMOs can align marketing with real business outcomes
Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media
One step forward, two steps back: Media transparency 10 years after the ANA’s K2 report
Ad Age’s Brian Bonilla answers your biggest agency questions
Former Mastercard CMO Raja Rajamannar says consumers are tuning out ads and that marketers must focus on creativity, experiences,…
Top marketers argue that embracing authenticity, moving fast, and creative risks are the only ways to survive in a fragmented…
In the final part of our series of interviews with senior marketers and chief executives, two parties responsible for the…
CMOs have rarely landed the top job, but times could be changing. Here’s how to take advantage.
An ad analyst's inconvenient truth: the industry sold itself cheap and stopped defending why it's worth more
In this episode of CMO Insider, Lara O'Reilly speaks with Raja Rajamannar about the art of marketing and much more.
