When I speak to Aseem Kapoor the day before his debut showcase for Satya Paul in London, he sounds remarkably composed for a man carrying the weight of a 40-year-old fashion legacy on his shoulders. Well, almost.“It’s a very, very exciting time,” he says. “And at the same time, with the kind of attention, the kind of effort we have all put in, being nervous is very likely to happen. And it’s a good thing.”The nerves are understandable. Untamed, presented at Lancaster House as part of SXSW London following an invitation from the UK Department for Business and Trade, marks Satya Paul’s first international presentation under Aseem’s creative direction. It also introduces Satya Paul Menswear to a global audience and signals the beginning of a new chapter for one of India’s most recognisable fashion houses.
After the show in London
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Special arrangement
“I don’t want to make Satya Paul into Aseem Kapoor,” he tells me. “My whole existence should be what I can add as a layer to an existing legacy brand and what I can elevate in terms of what is already existing.”It is a deceptively simple statement, but one that explains much of what unfolds in Untamed.
