In March, Billboard unveiled its 2026 Global Power Players list honoring leaders driving music business success outside the United States. Among the names recognized as this year’s Power Players, Hyunrock Han, representative director and CEO of HYBE JAPAN, was recognized for the first time. To mark the occasion, Billboard Japan sat down with Han to hear how he helped grow the company from around 20 employees at the time of his appointment to roughly 300, about his strategies with &TEAM, an act signed to the label he heads (YX LABELS) and more.
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First, could you tell us a little about your background?
I spent my career in management strategy across a range of industries — finance, manufacturing, trading companies — before joining Big Hit Entertainment (now HYBE) in 2019. At my previous company, MISUMI Group, I was based in Thailand and handling the Asia region when a mutual friend introduced me to Si-Hyuk Bang, the Chairman of HYBE’s Board of Directors and the company’s founder. His business philosophy, his extraordinary creativity, and his character left a deep impression on me. I had no prior experience in the entertainment industry, but felt that I could put my background in strategy and various project experience to good use working under him, so I returned to South Korea in 2019.
