Chipotle Mexican Grill is revamping its rewards program with more freebies, flexible perks and a push to drive repeat visits.
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Chipotle Mexican Grill announced an update to its loyalty program. Photo: Spencer Platt/Getty Images
The restaurant loyalty wars are escalating — and Chipotle is piling on freebies in a revamped rewards push.
Why it matters: Loyalty programs have become a key battleground for winning younger diners and driving repeat visits, as chains invest heavily in perks, personalization and app engagement.
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