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T-Mobile launched its first-ever Member Month for June 2026. Photo: Al Drago/Getty Images
T-Mobile is marking the 10th anniversary of T-Mobile Tuesdays by expanding one of the wireless industry's best-known perks programs into a broader lifestyle and loyalty platform.
Why it matters: Loyalty programs are becoming a bigger battleground for companies looking to retain customers and deepen engagement beyond their core products and services.
