As told to

Kitty Guo,

a writer at the Strategist covering beauty, fashion, and gifts.

Illustration: Arnaud Boutin

Around two years ago, Lilli Maren Beard quit her corporate career in management consulting to pursue her dream of baking professionally. After a yearlong stint as a pastry cook, she now works as a freelance baker, collaborating with clients to create bespoke desserts for their special events. “Every cake I make is different,” she says, “and it’s always unique to the client or to the setting.” She also writes a newsletter about British baking, The Buttery, which involves a lot of recipe testing and historic research.