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A Cotti Coffee shop bustles with customers in Wuhan on Jan. 30. Photo: VCG
In China’s Coffee Price War, Cotti Lowers the Heat
The Chinese chain rolls back a popular ‘9.9 yuan unlimited’ promotion as regulatory pressure and shrinking margins take their toll
TL;DRAI
Cotti Coffee scaled back "9.9-yuan unlimited" promos, signaling a truce in China's three-year coffee price war driven by margin collapse. The retreat reflects 2025 anti-monopoly pressure pushing chains to abandon unsustainable buyer acquisition and restore margin-focused pricing discipline.
180 words~1 min read
