Darryl Dwayne Granberry Jr., better known as DDG, went from releasing diss tracks on YouTube to achieving double-platinum status with his single “Moonwalking in Calabasas” in 2020. His watch collection has grown in tandem, with his purchases becoming more extravagant in the wake of his mainstream success.
DDG recently sat down with Robertino Altieri, the CEO and founder of L.A.-based dealer WatchGuys, at a $35 million mansion in Los Angeles to talk through his collection for the first time. The 28-year-old Michigan native’s first luxury watch was a yellow-gold Rolex Day-Date (Ref. 18238), or “Presidential,” which he paid approximately $20,000 for. “That’s all I could afford at the time,” he recalls. “I mean, that’s the classic watch though.”
DDG has since moved on to highly complicated (and highly expensive) pieces by the likes of Richard Mille and Audemars Piguet. He has owned over five Richard Mille watches to date, adding that he buys them not purely for aesthetics but because they are a status symbol that sparks conversation. “It’s like a trophy,” he explains. “Like, hey, yeah, I’m getting money.”
Audemars Piguet Royal Oak Double Balance Wheel Openworked.
WatchGuys
