The world of business loves a metric. One single number that can tell a story quickly and easily – even if context and nuance can be lost in the process.

For years, the data center industry focused on PUE – a simple number to tell you how efficiently a data center was operating. It served the industry well and allowed operators to quickly show the world how much better it has gotten.

– Thinkstock / Zinco79

But as we move to a world of liquid cooling and AI, where PUE gains are slowing, is token efficiency the only metric in town for AI-focused companies?

The death of PUE?