The scientific evidence linking human activities to climate change is now well established.Even in the United States, where the Trump administration has pulled out of the Paris Agreement twice and often dismisses the science of climate change, federal scientific agencies such as NASA continue to maintain that the evidence is clear: human activities are driving climate change.Yet translating climate science into meaningful policy action and political gains has proven frustratingly slow for many climate advocates and campaigners. At the same time, misinformation and disinformation have further complicated public understanding of the issue.In his book, “Radically Reframing Climate Change: A Guide to Saving Ourselves,” Will Hackman contends that many climate communicators are approaching the issue the wrong way. Rather than speaking the language of the audiences they hope to reach, he says, they often rely on language that resonates only with those who already agree with them.
At a time when climate politics in the United States and globally remain deeply polarized, Will Hackman, a climate advocate and political operative, argues that the climate movement needs a new language — one rooted less in doom, guilt and abstract planetary crisis, and more in people’s everyday lives, health, safety, costs and communities.
