Paramount Skydance’s BET has formed its first board of advisers, saying the group of six “cultural icons, business leaders and industry visionaries” will help guide the brand’s “continued evolution as a force at the intersection of media, community and culture.”
The six members on the inaugural BET board of advisers are: BET founder Bob Johnson; Queen Latifah, Grammy-winning artist, actress, producer and entrepreneur; LL Cool J, artist, actor and entrepreneur and Rock & Roll Hall of Fame inductee; Troy Vincent, the NFL’s executive vice president of football operations; Raymond J. McGuire, president of financial advisory and asset management firm Lazard; and George Cheeks, chair of TV Media at Paramount Skydance.
The advisory board will serve as “a strategic and cultural sounding board, offering insight, perspective, and accountability as BET expands its reach and continues to champion the voices and stories that move culture forward,” according to BET’s announcement.
The move comes under big changes recently at BET under Paramount Skydance. Next month, BET is shutting down BET+, whereupon the streaming service’s content will merge with the parent company’s flagship Paramount+. In addition, Paramount acquired Tyler Perry‘s 25% ownership stake in BET+.
