High street brand says 'first layer is finally getting the attention it deserves'READ MORE: Greg James leads rally against Steven Bartlett and 'optimisation culture' after the podcaster was mocked for saying two glasses of wine ruined his lifeSee more Daily Mail on Google - save us as a Preferred SourceBy JOANNA TWEEDY, ASSISTANT EDITOR, LIFESTYLE & TRAVEL Updated: 14:52 BST, 2 June 2026
Until now, the dreaded VPL - visible panty line - has largely been a sartorial annoyance associated with female fashion.However, it seems women aren't the only ones irritated by the idea of their underwear making itself known through clothing.M&S, where around 20 per cent of men in the UK shop for under garments, has announced this week it's launching a range designed to remedy showing seams in its menswear department.The new Autograph Body Invisibles - which includes briefs, cycling-short style 'trunks' and vests, promise discreet 'wardrobe maintenance', says the British high street retailer.The clothing combines 'lightweight fabric with bonded seam technology for a smooth, second skin fit that sits invisibly under clothes', a spokesperson for M&S added. VPL be gone: This week, M&S revealed it has launched a range of seamless underwear for men The Autograph Body Invisibles is designed to appeal to the modern man, says M&S, who has 'upgraded the wardrobe, upgraded the grooming' and now wants to 'upgrade the underwear'How much will seamless comfort set you back? A two-pack of vests is priced at £30, while trunks and briefs will chime through the tills at £28 for a three-pack.The brand said of its latest innovation in male fashion: 'In an era of smarter basics and harder-working essentials, the first layer is finally getting the attention it deserves - because great style doesn’t start with the jacket, it starts underneath. There's also a two-pack of seamless vests in the new range, which retails at £30'The modern man has upgraded the wardrobe, upgraded the grooming, and now it’s time to upgrade the underwear.'The Invisibles range uses an 'INFIN8' bonded elastic waistband, featuring a stitch-free join and follows on from the introduction of a Secret Support range, designed to help men keep a smooth silhouette.The Secret Support trunks even include an 'internal pouch' for 'exceptional comfort, added support, and a discreet lift'.The men's underwear market in the UK is thought to be worth around £435 million and, as style and comfort innovations continue to evolve, is amongst the fastest-growing areas of the fashion industry. Traditionally comfort has been the biggest factor in men's underwear, with anti-chafing and breathability amongst the features fuelling increased sales. Earlier this year, Men's Health revealed its best-rated underwear for men in the UK, including Randies Boxer Trunk Long for comfort, Lululemon's Always in Motion underwear for gymgoers and Uniqlo's Airism boxers for value for money.
