Propel Software Identifies Five Trends Defining the Future of Product Innovation
MCP Re-Writes Enterprise Integration, AI Accountability, and the Rise of the Co-Engineer Will Dominate Second Half of 2026
Propel Software, creator of the first product value management (PVM) platform that transforms how businesses create, market, sell, and service products, today released key business and technology trends to impact manufacturers for the remainder of 2026.
Propel CEO, Ross Meyercord, identifies pivotal themes drawing from conversations with manufacturing and technology innovators and thought leaders from Deloitte, Google, and KPMG at Propulsion 2026, Propel’s annual user conference. The three-day event brings together Propel users and industry and business veterans each year to share what’s working, what’s changing, and what’s next in product manufacturing. This year, five trends rose to the top, with Model Context Protocol (MCP) garnering the most interest from AI-savvy manufacturers looking to leverage their investments across Claude, ChatGPT, and Gemini. Below are the five trends for the second half of 2026:
MCP Signals the End of Enterprise Integration Bottlenecks
