Immersion cooling firm Submer has launched a new data center platform, Rubix Data Centers, and claims to have an 8GW portfolio of powered land at its disposal.

Former Stack Infrastructure executive John Eland will lead the new company, which is backed by M&G Investments, Planet First Partners, Norrsken VC, and Mundi Ventures.

The move marks Submer’s latest effort to diversify beyond cooling. The Barcelona-based firm launched a AI cloud business, InferX, last year.

John Eland, Rubix CEO – Submer

Rubix will develop and operate AI data centers, and claims to have 8GW of power available across vacant sites in the Americas, as well as the EMEA and APAC regions. The company hasn’t disclosed precise locations for these sites, or whether any are currently in development.