Romeo Bingham, 25, posted the simplest, sweetest jingle about Dr Pepper in December: “Dr Pepper babyyyyy, it’s good and nice. Doododo.”Little did they know that short, goofy tribute would change their life. The video has racked up more than 140 million views, sending Bingham’s TikTok account from relative anonymity to 1.5 million followers almost overnight.Dr Pepper quickly took notice. A glitzed-up version of the jingle appeared in a commercial during the College Football Playoff National Championship, watched by 33.2 million people. A random thought had suddenly turned into a national ad campaign.
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Bingham has since parlayed that viral moment into brand deals with Hyundai and Vita Coco, capitalizing on the effortless charm that helped the original video take off. Their content blends quick-hit comedy, musical bits, and an easygoing sincerity that feels tailor-made for TikTok.
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Bingham told the Tacoma News Tribune that they hope to turn their rising online fame into a full-fledged entertainment career.“I’m posting with the intent to make people smile,” Bingham said.Scroll through their account, and it’s clear they already do.From YouTubers and TikTok stars to streamers and podcasters, Mashable talks to creators about how they built their platforms, the gear they swear by, and the trends they see coming next. Read more of our creator coverage or see more of this year’s Mashable 101 to discover the internet's most exciting voices.
