morph Launches the World’s First Shapeshifting Soft Robotics Cells Platform to Bring Physical AI into Real-World Applications
Backed by 8VC, Pharrell Williams, Copper, Harvey Spevak of Equinox Group, Qubit Ventures, Valia Ventures, and Blue Lion
morph today launches a physically intelligent soft robotics platform that designs and manufactures what it calls “soft robotic cells,” a term coined by the company. Founded by Dr. Jean Nehme, a former reconstructive surgeon who founded and exited surgical AI company Digital Surgery, morph’s soft robotics platform marks a new frontier in physical AI and next-generation robotics by embedding sensing and adaptive control directly into reconfigurable deformable materials, enabling real‑time change in morphology and stiffness. morph is helping define a new category of embodied AI: intelligence built directly into physical products so they can sense, adapt, and respond in real time. Physical AI is not just a software problem — it is a hardware problem as well, and the two must work in tandem. Soft robotic cells can be placed into multiple products to better respond to human movement and interaction, representing a shift from static, hard consumer and enterprise B2B product solutions to adaptive, responsive systems. In practice, this means moving from passive products to products that deliver responsive support and services through the materials themselves.
