A few weeks ago, while interacting with a group of teachers at a training workshop, I asked them about the qualities they admire in people—friends, strangers, teachers, neighbours, and officials. Many interesting responses came up, and several admirable qualities were mentioned.One teacher said, “The quality I admire most in people is the ability to use positive language, including polite expressions and a gentle tone.” Another teacher added, “I like people who respect others and use endearing language.”“What do you mean by ‘endearing language’? Could you please explain?” I asked her.She replied, “People who use endearing language speak in a warm and affectionate manner. They use comforting words and caring expressions such as ‘I’m proud of you,’ ‘Take care, okay?’ and ‘You always make me smile.’ They speak in a nurturing and thoughtful way that makes others feel valued and cared for.”Who would you prefer to talk to—someone who communicates politely and gently, or someone who speaks in a rude and impolite manner? Naturally, most people prefer those who are polite and respectful, because politeness plays an important role in effective communication. Let us explore why using polite expressions matters so much.Paulo Coelho, best known for the novel The Alchemist, is a gifted storyteller. One of his widely shared stories on social media is The Fisherman and the Businessman. In this story, a businessman relaxing on a beach in a village notices a fisherman rowing a small boat towards the shore with a modest catch of fish.