Editorial Link Intelligence leverages Infosys Aster and automates editorial workflows to accelerate content delivery and drives deeper reader engagement
DÜSSELDORF, Germany and BENGALURU, India, June 2, 2026 /PRNewswire/ -- Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, and the Handelsblatt Media Group, Germany's leading media group for business and finance, today announced the launch of Editorial Link Intelligence (ELI). Leveraging Infosys Aster, an AI-amplified marketing suite, this editorial recommendation engine, developed exclusively for Handelsblatt and WirtschaftsWoche, is designed to elevate digital journalism by delivering enhanced storytelling and driving deeper reader engagement. The launch of ELI marks a key milestone in Infosys' three-year collaboration with Handelsblatt as its official AI & Digital Innovation Partner.
ELI is designed to help modernize Handelsblatt and WirtschaftsWoche editorial operations and deliver more context-rich content experiences to its diverse reader base. Developed by Wongdoody, Infosys' human experience agency, the solution analyses article content and metadata to intelligently recommend internal links that enhance narrative depth and reader navigation. Seamlessly integrated into Handelsblatt and WirtschaftsWoche content infrastructure, ELI enables editors to enrich stories without interrupting their workflow - freeing time for qualitative reporting, research, and analysis.
