Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.AllNewsSportCultureLifestyleA major survey indicates that support for Reform UK is driven by ideology, particularly cultural issues such as migration and trans rights, rather than simply being a protest vote. Leading polling expert Sir John Curtice characterised Reform supporters as “deeply ideological” and possessing an emotional attachment to the party that other major parties have not inspired for decades. Sir John suggested that Reform's potential support, which could reach 32 per cent, might be sufficient to win a general election given the current fragmentation of UK politics. Reform voters exhibit higher levels of dissatisfaction with the NHS and their personal financial situations compared to the general public.The party's support is linked to the 2016 Brexit vote, effectively absorbing the coalition of socially conservative voters who feel Reform best represents their perspectives. In fullReform UK’s support is more than a ‘protest’ vote, research suggestsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in