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HUL opens Unilever Fragrance Hub at IIT Bombay
The Mumbai facility combines proprietary creation software, real-time evaluation data capture, and advanced compounding technologies, enabling end-to-end fragrance design, testing, and refinement
TL;DRAI
HUL opened Unilever's third Fragrance Hub at IIT Bombay with proprietary software and real-time evaluation, part of €100M investment. Signals FMCG pivot to digital R&D, accelerating premiumisation and local-to-global cycles across personal care and laundry.
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