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BAGUIO CITY, Philippines — A rescue-buy initiative in Atok town, Benguet, has helped 146 farmers sell nearly 80,000 kilos of vegetables amid a prolonged price crash, while advancing calls for fair farm-gate prices and long-term reforms in the highland vegetable industry.
Project UBBO, or Unified Buying and Bayanihan Operations for Atok vegetables, facilitated the sale of 79,235.75 kilos of assorted vegetables as of May 28, connecting farmers directly with institutional buyers as oversupply drove prices to levels that often failed to cover production costs.
Atok Councilor Kelly Denn Tomas, who spearheaded the initiative, said the program was designed not only to move surplus vegetables but also to ensure farmers receive prices that allow them to recover their production expenses.
READ: Real-time agri info seen to avoid veggie glut
