At the beginning of every month, a different Dispatch staffer fields questions from members and compiles his or her answers in a mailbag a few weeks later. This month, it was director of commercial partnerships Brittany Prime’s turn. To ensure you’re able to submit questions for May’s Mailbag, click below to become a full Dispatch member.
Hi everyone,
Thank you for your questions, this was so fun. Let’s dive in…
Angie: I really would like to know about the host-read ads, which always puzzled me. How are they different from ads read by the advertisers, etc.? … As far as if they are performing a different function or result, etc?
Great question! Podcast ads are an interesting part of the partnerships side. The host-read ads are crafted directly with the partner, through me. Take Aura Frames: I’m working with the Aura team to receive the latest Mother’s Day ad talking points—the hosts personalize the reads based on their own experience—and then I ensure the necessary elements are included before airing.
